This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
Status: PublishedPublication date: 2019-02
Edition: 3Number of pages: 66
Technical Committee: ISO/TC 225 Market, opinion and social research
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